Role
Visual Designer
Tools
Figma, Canva
Duration
8 weeks
Platform
Responsive website
THE PROBLEM
Luxury resort websites often prioritize aesthetics over clarity. Families planning vacations require transparent pricing, clear activity information, and frictionless booking experiences.
Many competitor sites suffer from:
Poor availability visibility
Low contrast text
Inconsistent brand systems
Overcrowded navigation
The Goal
Design a premium yet accessible digital experience that:
Builds trust
Encourages bookings
Simplifies decision-making
Appeals to both parents and children
Research Insights
Through competitor analysis and persona development:
Key findings:
Families prioritize activity visibility before booking.
Remote resort locations require stronger reassurance signals.
Booking clarity directly influences trust.
Overuse of luxury imagery can reduce usability.
COMPETITOR ANALYSIS
Design Strategy
Simplified Booking Flow
If we reduce the number of booking steps, families will feel less overwhelmed and complete reservations more confidently.
Family-Focused Content
If we highlight amenities like child-friendly rooms, activities, and dining, parents will perceive the resort as more welcoming and trustworthy
Transparent Pricing
If we display clear costs upfront, families will trust the platform more and reduce frustration during checkout.
Warm Visual Identity
If we use colors and imagery inspired by the Isle of Skye, the digital experience will feel local, inviting, and memorable — strengthening emotional connection.
Visual System
Replaced auto-scroll images with dynamic video for emotional engagement.
Horizontal booking bar reduces clutter.
Availability CTA placed above fold.
Hover-based availability indicators.
Card grid enables quick comparison.
Text added to color-coded calendar for accessibility.
al Focus:
Clear time-slot booking system.
Dedicated kids section reinforces family focus.
Bright, child-friendly imagery
Grid of activity cards
Hover states for interactivity
Simplified navigation from boxed icons to clean text.
Improved whitespace consistency.
Logo repositioned to reduce cognitive load.
Refined button radius for stronger CTA presence.
Build scalable visual systems
Apply grid consistency
Balance brand expression with usability
Iterate based on structured feedback
Future improvements would focus on usability testing metrics and A/B testing booking flows.
The goal was to create a refined, premium visual identity while still feeling approachable to families. Early design explorations looked too formal or corporate, so I reworked the layout and color palette to add warmth and softness without losing the brand’s elegance.
The Haus Resort brand was inspired by the tranquility of the Isle of Skye. Translating that serenity digitally required movement to prevent the interface from feeling static or dull.
Families wanted to explore accommodations, spa, activities, and weddings — all with different booking logic. Designing a consistent flow across these distinct services demanded clear hierarchy and simplified navigation.